Rawmat Coffee
Brand Identity System Packaging Design
About the project
'RAWMAT Coffee' is a brand identity and packaging design project focused on
building a cohesive and flexible visual system.
The scope includes logo design, color and typography selection, and a graphic element system that can be applied consistently across both print and digital platforms.
The system is designed with scalability in mind—allowing the brand to expand across future applications with ease, while maintaining consistency and a strong visual identity.
Rawmat views coffee as more than a beverage—it is a material of transformation.
From raw beans to a refined daily ritual, the brand reflects a shift between simplicity and intention,shaping both experience and expression in everyday life.
Client
Rawmat Coffee
Services
Brand Identity System Packaging Design
Year
2025
Agency
My Personal Project
Flavor Classification System
The packaging system is organized into four flavor categories — Floral, Honey, Nutty Chocolate, and Special Bean — each represented through a distinct color and graphic element. Additional emoji and coffee process icon sets extend the brand communication while maintaining a cohesive hand-drawn visual language.
