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Rawmat Coffee

Brand Identity System Packaging Design

About the project

'RAWMAT Coffee' is a brand identity and packaging design project focused on
building a cohesive and flexible visual system.

The scope includes logo design, color and typography selection, and a graphic element system that can be applied consistently across both print and digital platforms.

The system is designed with scalability in mind—allowing the brand to expand across future applications with ease, while maintaining consistency and a strong visual identity.


Rawmat views coffee as more than a beverage—it is a material of transformation.
From raw beans to a refined daily ritual, the brand reflects a shift between simplicity and intention,shaping both experience and expression in everyday life.

'RAWMAT Coffee' is a brand identity and packaging design project focused on
building a cohesive and flexible visual system.

The scope includes logo design, color and typography selection, and a graphic element system that can be applied consistently across both print and digital platforms.

The system is designed with scalability in mind—allowing the brand to expand across future applications with ease, while maintaining consistency and a strong visual identity.


Rawmat views coffee as more than a beverage—it is a material of transformation.
From raw beans to a refined daily ritual, the brand reflects a shift between simplicity and intention,shaping both experience and expression in everyday life.

Client

Rawmat Coffee

Services

Brand Identity System Packaging Design

Year

2025

Agency

My Personal Project

Logo

The ‘RAWMAT’ logotype combines raw expression with refined simplicity. Its freeform handwritten style adds warmth and personality, while the structured composition keeps the identity modern, clear, and versatile. The logo system also allows selected graphic elements to replace individual characters, creating playful variations while maintaining strong brand recognition.

Logo

The ‘RAWMAT’ logotype combines raw expression with refined simplicity. Its freeform handwritten style adds warmth and personality, while the structured composition keeps the identity modern, clear, and versatile. The logo system also allows selected graphic elements to replace individual characters, creating playful variations while maintaining strong brand recognition.

Flavor Classification System

The packaging system is organized into four flavor categories — Floral, Honey, Nutty Chocolate, and Special Bean — each represented through a distinct color and graphic element. Additional emoji and coffee process icon sets extend the brand communication while maintaining a cohesive hand-drawn visual language.